It's usually designed to create a response.Īs part of promotion, also consider your other communication, for example, to your partners and employees. Promotion is about communicating information about your products and services to your target customer segments. In practice this means that you should start with strategic thinking, marketing strategy and planning before getting into the tactics (the steps and activities). To meet the changing expectations, preferences and behaviours, your business must be: Technological advances have made customers more connected, informed and empowered than ever before.
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